In a industry that’s watched Finding Dory and The Secret Life of Pets rocket to celebrity levels, you’d think cartoon movie would be on a part at the box office. Unfortunately, Ice Age: Collision Course turned out to be the exemption to the concept, though not all wish is missing with that film’s poor efficiency. If anything, Laika’s Kubo and the Two Strings may take a position a actual excellent possibility at becoming 2016’s next cartoon hit! Nowhere is that more obvious than in the lush world that the film’s makers have created;
Laika is lastly back this year as Travis Knight’s first appearance cartoon feature Kubo and the Two Strings comes later this month and, in combination, Concentrate Features have launched an extremely brilliant piece of marketing. A new entertaining map has been distributed via YouTube, which allows the user to just click nine factors on a beautifully delivered map, letting them slide through dangerous ocean, wonderful towns, and an ominously named Hall of Bones. Each point informs a part of Kubo’s journey, and examines some of the mythos of that particular area. This is a sensible way to scale the distinctive world in a different way than the trailer have formerly shown.
Similar to the outside-the-box promotion of Pete’s Dragon, it’s relaxing to see persistence put into the expectation of a movie, in comparison to the common teaser for a teaser, followed by an real teaser, then three trailer, and a by-the-books behind-the-scenes featurette design that has been plaguing most promotion, especially this summer This instead indicates care for the product — which, you know, is expected to be art — and a assurance in the studio that their movie is definitely worth their time, and even more important, yours.
See the complete map below before its launch this month, as well as Dario Marianelli‘s whole ranking, presenting Regina Spektor‘s protect of “While My Instrument Carefully Weeps,” which performs over the film’s closing credits.